1. Name and contact details of the data controller and the company data protection coordinator
Controller: Käserei Studer AG
Romanshornerstr. 253, 8580 Hefenhofen TG,
Telephone: +41 58 2273060
The company data protection coordinator of Käserei Studer AG can be contacted at the attention of Data Protection Division or at email@example.com.
2. Collection and storage of personal data as well as the nature and purpose of its use
a) When visiting the website
When you visit our website www.derscharfemaxx.com, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information will automatically be collected by us and automatically deleted after 2 month:
- IP address of the requesting terminal,
- date and time of access,
- name and URL of any visited page,
- Website from which any access takes place (so-called referrer URL),
- device type and operating system of the device,
- Name of your ISP
- browser type and version used, and other information provided by the browser (such as geographical origin, language setting, add-ons used, screen resolution, etc.).
The above data will be processed by us for the following purposes:
- ensuring a smooth connection to the website,
- ensuring the best possible user experience on our website,
- Evaluation of system security and stability
- for further administrative purposes.
The legal basis for this is our legitimate interest. Our legitimate interest in processing your personal data arises from the purposes listed above. In no event will we use this data to identify you personally.
For clarity, this website may include links to third-party websites, plug-ins and applications (for further details, please see below). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
b) When you visit entries on social media platforms
The data (comments, pictures, videos, likes, public messages, contact details) that you enter when you visit our entries on social media platforms (e.g. Facebook, Instagram, Twitter, Youtube, Linkedin, Xing) will be processed and published by the corresponding social media platform. The data protection policies of the corresponding operators of the social media platforms apply to the collection and storage of your data as well as to the manner and the purpose of the use by these platform operators. The corresponding data protection policies are accessible as follows:
We use the data you enter when visiting our entries on social media platforms for the following purposes:
- sharing your information on our social media sites, if this is a function of the relevant social media platform;
- to communicate with you over the social media platform;
- to perform competitions (see lit. g) hereafter).
The legal basis for our data processing is your consent, the performance of a contract and the safeguarding of legitimate interests. The legitimate interest lies in our interest in public relations and communication.
We delete your personal data at our disposal automatically after three years, unless there is a longer legal retention obligation. If there is a longer legal retention obligation, we will delete your personal data after expiry of the legal retention obligation.
For data that we use specifically for competitions, the deadline to delete according to lit. g) the following applies.
Please note that the deletion of your personal data by the operator of the social media platform is governed by the data protection policies of the operator of the social media platform.
c) When registering for our electronic newsletter
If you have expressly given us consent, we will use your e-mail address to regularly send you our electronic newsletters, or have them sent to you on our behalf. To receive electronic newsletters, we only require your E-Mail address.
You can unsubscribe at any time via a link at the end of each newsletter. Alternatively you can also send an unsubscribe request to firstname.lastname@example.org by e-mail.
d) By registering for the despatch of information by post
When you register for information to be sent by post, we will use your postal address to send you the requested information regularly by post, respectively to have it sent to you. For the receipt of the information by post the indication of a postal address is sufficient.
The legal basis for the data processing is either our legitimate interest or your express consent.
You can unsubscribe at any time, e.g. by sending an e-mail to email@example.com, using a contact form provided on our Website or by sending a letter or postcard to the sender's address stated in the information mailing.
e) By using our contact form
If you have any questions, we provide a contact form on the website. It is necessary to provide a valid e-mail address, first and last name, postal code and telephone number so that we know who the request came from, and to efficiently answer that request. You may provide further personal information voluntarily.
Data processing for the purpose of contacting us (and our response) is in accordance with your freely-given consent.
The personal data collected by us in the contact form will be automatically deleted after completion, no later than 8 weeks after the request you have made.
f) Using our live chat
With our live chat, we offer you the opportunity to talk directly with us. For this, the submission of your email address is required, so that we can contact you afterwards.
The duration and time of the call are stored for statistical purposes. The chat history is stored anonymously for quality assurance. This data processing is again based on your consent.
From time to time we may hold competitions or similar promotions. For the purpose of conducting these we require the following personal information:
- Salutation, last name, first name,
- Date of birth,
- Contact details (email address and/or mobile telephone number)
This information will be deleted after the prize draw or promotion. However if you have expressly and separately consented to the use of the aforementioned (and possibly further) personal data for marketing purposes (emails, newsletters, etc.) or other purposes, this data will be retained for such purposes in accordance with paragraph b) above. In the context of a competition or other promotion, we will only pass on your personal data to third parties for their own use if you have expressly consented to this or this is necessary for the performance of the competition.
h) Further purposes
We reserve the right to process your personal data for further purposes. However, we will inform you accordingly and, if necessary, seek your consent.
3. Disclosure of data
a) SAP Hybris
We use the cloud-based licensed software Hybris Marketing of SAP America Inc. (3999 West Chester Pike, Newtown Square, PA 19073 USA) on our site. The SAP Hybris Marketing Cloud System is located in St. Leon-Rot in Germany.
The use of the SAP Hybris Marketing Cloud System is based on our legitimate business interests in the above purposes.
b) For other purposes
In addition, we will only pass on your personal data within the Emmi Group and / or to third parties if:
- You have given your express consent to this;
- It is necessary for the performance of a contractual relationship with you,
- Processing is necessary for compliance with a legal obligation,
- Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party and there is no reason to assume that you have an overriding interest otherwise.
The cookie is used to store information that is related to the specific device used. However, this does not mean that we are immediately aware of your identity.
In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.
Insofar as the aforementioned cookies are personal data, they are used on the basis of our legitimate interests.
Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer, or so that a prompt appears before a new cookie is created. However, disabling cookies completely may mean that you cannot use all features of our website.
5. Monitoring Tools
We use the services of Brandwatch GmbH (Gutenbergstrasse 77A, 70197 Stuttgart). This is a social media monitoring tool that helps us to identify and monitor content on third-party sites (e.g., posts, tweets, blogs, news, forum posts, and social media platforms). This gives us a detailed insight into customer opinions and any topics on the Internet that mentions our company name(s) or talks about our brand(s). In doing so, so-called "crawlers" search available online sources to seek out the relevant hits. Brandwatch searches both publicly available data on the Internet and closed-loop third-party networks with which they have directly concluded contracts in order to access their data.
The data Brandwatch collects varies depending on the source of the data. The following personal data may be collected:
- your name, username, nickname or other identifier;
- the contents of data you have posted using that name, username, nickname, or other identifier, including comments, phrases, opinions, posts, etc.;
- your profile picture;
- your job title or industry;
- your interests;
- Your location;
- your gender and
- any other information that you post on any Internet site or on any third party platform that provides Brandwatch with data.
Our legitimate interests in the use of Brandwatch are for the purposes of market and opinion research and for marketing and PR purposes. Data processing is external and separate from our corporate web and social media sites, so we are not responsible for any data processing by Brandwatch.
If you object to the use of your information by Brandwatch, or require information about the data stored by them, or if you wish to exercise any other right that you are entitled to, please contact Brandwatch at firstname.lastname@example.org. For more information on privacy at Brandwatch, please click here.
We use the services of Falcon.io ApS (H.C. Andersens boulevard 27, 1st floor, 1553 Copenhagen V, Denmark). This is a social media management tool that allows us to consistently manage our social media profiles and activities. Each user interaction with us is automatically and individually tracked so we can respond to customer requests quickly and efficiently. In addition, we can see whether our companies or our products are mentioned on the social media platforms we use, and then directly contact those users or provide them with content. This gives us a detailed insight into customer opinions. Furthermore, the tool also allows us to create our own campaign pages and to show personalized and interest-based advertising, as well as to measure the results of these.
Our use of Falcon.io is further to our legitimate interests in the purposes mentioned above. Data processing is external and separate from our corporate website and social media site, so we are not responsible for any data processing by Falcon.io.
If you object to the use of your data by Falcon.io, or require information about the data stored by them, or wish to assert any other right to which you are entitled, please contact Falcon.io at the email@example.com e-mail address. More information about privacy at Falcon.io can be found here.
The tracking measures listed below and used by us are based on our legitimate interests. With the tracking measures used, we seek to ensure a tailored design, and the continuous optimization of our website. We also use the tracking tools to statistically record the use of our website and evaluate it for the purpose of optimizing the content we show you.
a) Google Analytics
For the purpose of customizing and continually optimizing our pages, we use Google Analytics, a web analytics service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, hereinafter "Google"). In this context, pseudonymised usage profiles are created and cookies (see paragraph 4) are used. Information is generated by the cookie about your use of the website such as:
- browser type / version,
- used operating system,
- Referrer URL (the previously visited page),
- host name of the accessing terminal (IP address),
- time of server request,
and are transmitted to a Google server in the US and stored there. The information is used to evaluate the use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage for the purposes of market research and tailor our website design. This information may also be transferred to third parties if required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that such a merger is not possible (IP masking). Google complies with the US-EU and US-Swiss Privacy Shield Agreements and is registered with the US Department of Commerce's Privacy Shield Programs.
You can prevent the installation of cookies by setting your browser software accordingly; however, we must point out that in this case not all features of our website may be fully functional.
In addition, you may prevent the collection of data generated by the cookie related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on.
As an alternative to the browser add-on, especially for browsers on mobile devices, you can prevent the collection of data by Google Analytics by clicking on this link. An opt-out cookie will be set that will prevent the future collection of your data when you visit this website. The opt-out cookie is only valid on that browser and only for our website, and is stored on your device. If you delete cookies in that browser, you must set the opt-out cookie again.
For more information about privacy related to Google Analytics, see the Google Analytics Help Center.
b) Google Adwords Conversion Tracking
In order to statistically record the use of our website and to evaluate it for the purpose of optimizing our content, we also use Google Conversion Tracking. In doing so, Google Adwords will set a cookie (see section 4) on your device if you have reached our website via a Google ad.
These cookies lose their validity after 30 days and are not used for personal identification. If a user visits certain pages of the Adwords customer's website and the cookie has not yet expired, Google and the customer can recognize that the user previously clicked on the ad and was redirected to that page.
Every Adwords customer receives a different cookie. Cookies can not be tracked via the websites of Adwords customers. The information gathered using the cookie is used to generate conversion statistics for Adwords customers who have opted for conversion tracking. Adwords customers are notified of the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users.
for letters a)a)a)b) and a)c)), respectively based on your express prior consent (hereafter for letter a)d)). Through the targeting measures we use, we want to make sure that only advertising that meets your actual or inferred interests is displayed on your devices.
a) Google Adwords Remarketing
We must point out, however, that you may not be able to use all the features of the Website if you do so. By using this Website, you consent to the processing of data about you by Google in the manner and for the purposes set out above. For more information about Google's terms, click here.
b) Double Click
On our website, information for the optimization of advertising impressions is collected and evaluated using cookies (see section 4). For this purpose, we use Google Inc. targeting technologies (Double Click, Double Click Exchange Buyer, Double Click Bid Manager). These technologies enable us to target you with individual interest-based advertising. The cookies used, for example, provide information about which of our products you are interested in. On the basis of the information, we can also show you third-party content that is specifically geared to your interests, as they result from your previous user behavior. The collection and evaluation of your user behavior is anonymous and does not enable us to personally identify you. In particular, this information will not be merged with personally identifiable information about you.
The cookie will be automatically deleted after 30 days.
You can also set preferences for showing interest-based advertising through the Google Ads Settings Manager.
c) Facebook Retargeting / Remarketing
Our pages include remarketing tags from the Facebook social network, 1601 South California Ave., Palo Alto, CA 94304, USA ("Facebook"). When you visit our pages, the remarketing tags make a direct link between your browser and the Facebook server. Facebook receives the information that you have visited our site along with your IP address. As a result, Facebook can link your visit to our pages to your user account. We can then use this information for the display of Facebook Ads. Facebook complies with the US-EU and US-Swiss Privacy Shield Agreements and is registered with the US Department of Commerce's Privacy Shield Programs.
We must point out that as the provider of the pages we are not aware of the content of the data transmitted to, and their use by, Facebook.
For more information, see the Facebook privacy statement.
d) Facebook Custom Audiences and Lookalike Audiences
In addition, to the extent you have provided express prior consent, we also use Facebook Custom Audiences and Facebook Lookalike Audiences. These are marketing services from Facebook. These allow us to display personalized and interest-based advertising on Facebook for certain groups of visitors to our website who also use Facebook.
Facebook Custom Audience and Facebook Lookalike Audiences pixels are integrated into our website. This is Java Script code that stores personally identifiable information about your use of the Website. These include your IP address, the browser you are using, and the source and destination pages. This information is transmitted to Facebook servers in the United States. There is an automatic check to see if you have saved a Facebook cookie. The Facebook cookie automatically determines whether you belong to the relevant target group for us. If you belong to the target group, we will show you relevant ads on Facebook. In this process, we are not personally identifying you by matching this data with data we hold. Facebook complies with the US-EU and US-Swiss Privacy Shield Agreements and is registered with the US Department of Commerce's Privacy Shield Programs.
You may object to the use of the Custom Audiences and Lookalike Audiences services at any time by e-mail to firstname.lastname@example.org
8. Your rights
You have the right:
- To revoke your consent to our processing of your personal data at any time. As a result, we will not be permitted to continue data processing based on your consent in the future;
- To request information about your personal data processed by us. In particular, you can request information on: the processing purposes, the categories of personal data processed, the categories of recipients to whom your data has been disclosed, and the planned retention period for the data; the existence and the source of personal data if not collected from us, and the existence of automated decision-making including profiling and, where appropriate, meaningful information about those details;
- to immediately request the correction of incorrect or incomplete personal data stored by us;
- to request the deletion of your personal data held by us, unless such processing is required to exercise any right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
- to demand the restriction of the processing of your personal data, where the accuracy of the data is disputed by you, or where the processing is unlawful but you refuse its deletion or, where we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing;
- To obtain the personal data that you have provided to us in a structured, standard and machine-readable format, or to request its transfer to another data controller and
- to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work, or alternatively in Switzerland. We would, however, appreciate the chance to deal with your concerns before you approach the relevant supervisory authority, so please contact us in the first instance.
9. Right to object
If your personal data is processed further to our legitimate interests, you have the right to file an objection against this processing, either on grounds arising from your particular situation, or if you simply object to direct marketing. In the latter case, you have an absolute right to object.
If you would like to exercise your right to object, please send an e-mail to email@example.com.
10. Data security
We use the widely used Transport Layer Security (TLS) technology on our website in conjunction with the highest level of encryption supported by your browser. In general, this is a 256-bit encryption. If your browser does not support 256-bit encryption, we will use 128-bit v3 technology instead. Where an individual page of our website is transmitting in encrypted form, this is indicated by the closed padlock symbol in the status bar of your browser.
We also take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.
This policy is currently valid and was last amended in May 2018.
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